// Software Marketing

Product Promotion

Software Marketing begins even before development. We search the market for the competitors, define the best set of features, take into account possible risks (e.g., software giants bringing out freeware), design an original interface avoiding known errors and go deeply into details.

We consider logistics and various ways of selling the product (e.g., tailoring the solutions for affiliate sales, or creating freeware to promote the main one, or introducing try-before-you-buy systems showing the solution and stimulating its sales.)

The resulting technical task will be the base for the product which will be able to sell itself most effectively. Software Marketing service goes through all the stages of development till the product goes on sale.

Featured Projects

AlbumLab

This project aims at creating photo albums. Before starting the development we researched the competitors' offers, designed an original interface for users to create their own photo albums and got a solution which excels others on the ease and usability. At the same time we developed the main concept and the name for the site (AlbumLab) as well as designed Corporate Identity to be used in the program and the site. Orders are placed according to a very simple scheme when clients can keep track of the performance and may administrate the process.

Technologies: Delphi / PHP + MySQL + Sophit

For more details see: AlbumLab on Sibers

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